The 2010 Leading brands

People!. These are the top brands in the 2010 MATTEL far, has been known (for now).

Expected to remain much more.

Check!:

Bratz

2010

• Costume Party 3rd Edition: Cloe (Sailor), Yasmin (Burlesque Dancer), Jade (Harlequin)
• Collectors Series Fashion Capitals: (characters not yet revealed)
• World Hotspots: Cloe, Yasmin

Playsets and Cars

2010

• World HotSpotz Mall

(Still no pictures)

It is the end of BRATZ! : '(. 21-Jan-10

So my dear guys!.

The day of today, 21 January was the last day that was present as an MGA BRATZ, now passed into the hands of MATTEL!.

They know what it means!?.

I'm afraid that whatever Bild Lilli, it disappears! : '(.

Guys!. personally, this blog may not be devoted to news of them, but it will remain BRATZ will remain, so put any stupid things, not let this Blog or the other to MATTEL away with it, and equally otherwise make pictures in my Metroflog PretTyandPricesS


Oh no, touch wood touch wood.

BRATZ, and has plenty of fans including me!.
So whatever you do MATTEL. not prevent me from continue following BRATZ! : '(.

EVERYTHINGANDMOREOFBRATZ AND TODOYMASDEBRATZ THANKS BE WITH YOU METROFLOG COM / PRETTYANDPRICESS

Guys!
He speaks the Owner of this Blog and the other and I thank them for letting me be with you in my metroflog Metroflog PretTyandPricesS (since there are ways to get me out but will not say anything hehe). Which is devoted exclusively to BRATZ.
Thanks for putting up with my addiction to them: D.

So I send a big hug, and my greatest wishes to you and let me remain with you longer;).

Thank you!.

9 - January - 2008 / 9 - January - 2010

Bratz The End is coming

Check!!!!




Click on the image.
Guys!. Remember the previous article? I speak of Bild Lilli came at the hands of Mattel and is no longer sold over!.
This is my fear! What will happen when in the hands of Mattel? Had I been around for BRATZ? Will the end: '(? Are not we will see in most stores?

Guys I am in yes and no. No, it is WORLD famous Bratz, Barbie was the competition (best done of course) and sold much more than the wrist 50. Bratz is a great business and reputation and the effort won by MGA from there taken out for itself! Mattel will come back and won thanks to MGA!. BRATZ!. I LOVE YOU! : '(.

Guys! See here the view of the matter: (: END OF BRATZ

Why I Hate To Barbie

In 2009 the Barbie doll celebrated 50 years in March 1959 was released by Mattel, and remains one of the favorite gifts by small, but above all for the not so small. According to Mattel, the world contains about 100 thousand-and collectors of Barbie accessories, 90% of whom are women who have, on average, 40 years old. This (a) s avid (a) s collectors acquire about 20 Barbies around every 12 months, they represent an expense of about a thousand dollars a year. Mattel also assumed that three Barbies sold every second worldwide.

As might be expected, the first Barbie-which came to light in the late '50s - are listed, currently at a rate of thousands of dollars at an auction held in October 2004 on ebay, a Barbie 1959, in original packaging, sold in 3.552. $ 50, although at the time that went on sale, five decades ago, was priced at three dollars. The record at auction was in September 2006, when Christie's sold a 1965 Barbie collection, nine thousand pounds-or about 17 thousand dollars in London.

Obviously toys that fascinate new generations are the wrists, not to mention that Barbie has been in the eye of the storm for long, as Mattel's strategy has focused increasingly on adult collectors, for whom he designed Special Barbies, for example, made of porcelain, or with different ethnic profiles. Furthermore, while Barbie enjoyed almost a monopoly over the Cold War in the New Millennium (2001) faced the first time, a serious competition that has seen his fortune: the Bratz doll collection , the consortium MGA Entertainment. Mattel The effects were very severe: in 2004, Bratz dolls had overtaken Barbie sales in the UK. A year later, Barbies consumption fell by 30% in the U.S. and 18% in the world, figures that are attributed to the success of Bratz dolls.



The Barbie Story

The American businesswoman Ruth Handler, "mother" of Barbie, had he thought of the idea of creating the famous doll in the 50s of last century, after watching her daughter Barbara, who played with paper dolls that they characterize as adults. At that time, most dolls were representations of infants, as Handler realized there was a "niche" market that could fill. He said to her husband Elliot, who co-founded Mattel, but neither he nor the shareholders of the company showed enthusiasm about the proposal. But then in 1956 during a trip to Germany, Ruth found a doll named Bild Lilli, an adult figure, as she had imagined that I wanted to design. Bild Lilli was originally created by reinheid Bouthin, who published stories about this character, like comics, in a Germany daily. Bild Lilli was a "woman" of the working class as a doll that was introduced for adults in 1955, but shortly after he was assigned also at children with various accessories, like a wardrobe and other triques.

Handler bought the doll and her return from Germany, led to Mattel executives, redrafting his proposal that this time it was accepted. Once Mattel had in his hands to Bild Lilli, worked on the redesign and was baptized as Barbie, which was the name of the daughter of Ruth. The most important character in the design of Barbie was Jack Ryan, the sixth husband of Zsa Zsa Gabor. The doll was presented at the International Toy Fair in the United States held in New York, 9 March 1959, which is considered, since, as Barbie's birthday. Five years later, Mattel acquired the rights of Bild Lilli, which went out of production since then.

The first Barbie dolls were presented as "teen models" with costumes by fashion designer of the company, Charlotte Johnson. They were manufactured in Japan and handmade clothing. In its first year of production was sold about 350 thousand dolls. However, controversy surrounded the Barbie from birth. Many fathers and mothers felt uncomfortable with the wrist, considering that her breasts and back were very marked. Also, the complexion of Barbie, including a very small waist, it was said that could encourage bulimia and anorexia among young girls and adolescents, although it should be clear that there are also children and men anorexic and bulimic. So, Barbie has undergone numerous design changes to the passage of the years in part as a response to criticism.

Barbie and her accessories are manufactured to the scale of 1 / 6, also known as playscale. This means that in the human scale, its actions would be 95-45-82. After an investigation conducted by the Helsinki University Central Hospital, Finland, concluded that a woman with the size of Barbie lack between 17 and 22% of body mass necessary for a period. In this sense, many specialists, including psychologists, nutritionists, educators, and in addition, psychologists report that Barbie-projects the image of women slim but healthy, which features a sex object, something disturbing when one thinks of the public child, which is in the formative process to define your personality.

Also, with all the accessories that come with the doll, it is clear that he would place in real life, in a high socioeconomic status. According to the novels / stories published by Random House in the '60s, the real name of Barbie is Barbara Millicent Roberts, born in a village in Wisconsin. In his teens, went to Willows High School, though on the stories published in 1999 by Golden Books went to a school in New York. His eternal lover's boyfriend Ken Carson, who first appeared in 1961. Mattel said in a statement 2004, announced the separation of Barbie and Ken, but they reconciled in 2006.

Barbie has about 40 pets, including dogs, cats, horses, a panda and a zebra, among others. He has had numerous vehicles, including convertibles and jeeps. It will be recalled, was a flight attendant, but can also operate aircraft. To demolish the argument that only promotes stereotypes Barbie, Mattel introduced more dolls to develop various skills in order to demonstrate that women are as capable as men. Thus, there is an astronaut Barbie, a Doctor Barbie and a Barbie Nascar. Still, no longer a girl well and strawberry.

Haha nor as to deny! : D.

EVERYTHINGANDMOREOFBRATZ AND TODOYMASDEBRATZ WANT HAPPY 2010

TODOYMASDEBRATZ AND EVERYTHINGANDMOREOFBRATZ I want to wish a happy 2010! that is the best ever and this filled with much Happiness, Kindness, and Others! : D.

I want to thank you to keep watching this and the other blog that focuses on

From here I send you a big hug and my greatest desire! :).
Thank you for visiting the same MetroFlog.com/PretTyandPricesS which is also dedicated to them: D.

I love you my dear reader! I hope not let you down next year ;).
Greetings!
And the most special Happy Holidays, Christmas and Happy New Year 2010! :D ;).

Bratz Biz returns with 70 vendors

Yeah! :D:

Check! ;):

As The Question hits newspaper stands this week, dozens of young people around Whistler will be busy putting the finishing touches on hundreds of handmade creations for this weekend’s Bratz Biz craft fair.

The fourth annual youth craft fair is even bigger than its predecessors — more than 70 young artisans ages 8 to 17 will be on hand to sell their wares. That’s up from just over 50 vendors last year, said Carmen Laslett, co-creator of Bratz Biz.

A range of handmade products will be available for purchase at Whistler Secondary School on Saturday (Dec. 5) — Christmas ornaments, cards, toys, candles, home décor, crocheted hats, “whimsical” stuffed monsters, “yummy baking” and more, Laslett said. The popular clocks made of recycled bike parts, which were sold out by noon last year, are also returning, she said.

Many people who come to Bratz Biz are pleasantly surprised by the range and quality of the items local youth create.

“The shoppers are amazed,” Laslett said. “It definitely exceeds a lot of people’s expectations.”

While the event is a great opportunity for holiday shoppers, it’s also exciting for the young artisans who have worked hard on products to sell. The fair offers the chance to learn a little bit about business and gets local young people into the entrepreneurial spirit, she said.

“They kind of get excited about earning money,” Laslett said.

Created by Laslett and Susan Shrimpton in 2006, Bratz Biz was a vehicle for the two moms to help children promote and develop their artistic talents. The event was a hit from the start and has grown more popular each year. In fact, if the momentum continues, Laslett said more space will be required for the fair next year.

In addition to browsing vendor tables, talking with the young artisans and making purchases, Bratz Biz attendees will enjoy a range of entertainment. Local choirs will sing festive tunes and the Soul Funktion dancers are set to perform, among other acts.

“There’s always something going on,” Laslett said. “It’s a very positive, charged atmosphere.”

Kids can participate in Orkidz craft workshops and have their faces painted by Cary Campbell Lopes, while all ages will enjoy goodies and lunch items at the café.

Bratz Biz runs Saturday (Dec. 5) from 11 a.m. to 4 p.m. at Whistler Secondary School. Admission is by donation, with 50 per cent of entry proceeds to be donated to the Whistler Community Services Society’s Christmas hamper program.

A truce in the war between Barbie and Bratz

Course and taking the Bratz in their power, may do what they want!.
They were conditioned to be until January 21, 2010 on sale! : S.

This was paralyzed as he makes the final trial: S. and he who gets them.
Ohh that is MGA! MGA GOING HAVE TO BE YOU!.

Check! ;)

The Superior Court of Appeals has ordered U.S. paralyze the process by which MGA Entertainment should withdraw from the market before January 21, 2010 all Bratz products. Pending a final resolution to figure out who should keep the rights, may be disposed of Bratz dolls.
The conflict dates back to 2001, when Bratz came on the market to compete with Mattel's Barbie. The multinational MGA sued claiming the Bratz name and design came from the drawings of one of his employees while he was still working in his company.
After four years of litigation, a federal court ruled in favor of Mattel, MGA Entertainment so that should compensate them with a hundred million dollars for violation of his patent. On the other hand, was ordered off the market all the Bratz dolls before 21 January 2010. Now, after the new court, the order has been suspended pending a final decision as reported yesterday in a press release.
The director of marketing for MGA Entertainment Iberia, Jorge Arceo, concurred with the ruling, maintaining that "businesses of all kinds worldwide can and should continue promoting and selling Bratz any product in its power."

Oh God who is who gets MGA Bratz, MGA it!. LET`S GO MGA!.

Barbie theme opened shops in Mexico City.

That's my kids, Mrs Barbie him open his store and the whole thing, while the BRATZ this possibility are not selling anymore!.

Well that happiness. But anyway I have another reason to hate her!.

Check! ;)

If you are a fan of Barbie (Hahah will and be his fan), the world's most famous doll (Hahah), this story you'll like it, because in the midst of celebrating their 50 years of existence, 10 December opened in Mexico City the Barbie Store, a place where small fans of this doll may, as its ad copy reads, "Be like want to be."

Santa Fe Mall, located west of Mexico City, is hosting this theme shop. It has an area of 600 square meters. The area is divided into four main areas: a clothing and accessory boutique that also has a cloakroom, a beauty salon where girls can get a look similar to her idol, a cafe where you can eat food and drink specials for visitors, and a "Party Lounge", a meeting place for girls to celebrate their birthdays in the company of their loved ones.

At the opening of this store, the commercial director of Barbie Store Mexico, Gaston Douek, said: "We believe that Barbie Store is undoubtedly the meeting place par excellence of Mexican girls who dream of being what they want being, well, girls can share special moments with her best friends in an area specifically designed so that they can be the protagonists of their own dreams. "

The first Barbie Store in the world opened in Buenos Aires, Argentina, in September 2007, and has become a must meeting for fans of Argentine girls doll created on March 9, 1959 by Ruth Handler, wife of Elliot Handler, co-founder of Mattel, and named after his daughter Barbie (short for Barbara).

Barbie has been the subject of several honors and / or parodies on television shows and even in songs. For example, in "The Simpsons, Springfield's version of Barbie is named for Malibu Stacy (unforgettable the phrase" Do not ask me, I'm just a girl ") as well as other cartoons such as" Dexter's Laboratory "and" Rugrats . And do not forget the song "Barbie Girl", the Danish group Aqua dance music, where attendance is related to a party of Barbie and Ken, her boyfriend of a lifetime.

In addition, since 2001, the trend has been submitted to the wrist in a series of movies where she stars in some of the classic fairy tales and literary works. Some of the most representative are: "Barbie in the Nutcracker (2001)," Barbie Rapunzel "(2002)," Barbie in Swan Lake "(2003)," Barbie in a Christmas Carol "(2008) and the most recent, "Barbie and the Three Musketeers" (2009), to name a few.

Shortly appear each movie has become a healthy habit for his fans to leave the wrist allusion, with the costumes used in the film in question and some special features. It is recalled that other lines of dolls from Mattel, as Bratz and MyScene have been inspired by the success of Barbie.

Excuse me ????? Bratz from my point of view (REPEAT FROM MY POINT OF VIEW) nor Mattel, but the MGA, and neither was inspired by her, and if it was, were best made, most famous and beautiful, and this success that reached them, they caught up to them and MGA, its success was better and almost takes the work to Barbie (so to speak), so Barbie Bratz with absolutely nothing to do!.

Telethon gives Mattel toys (2009)

That's my kids, I learned that Mattel gave toys to children with disabilities in the Telethon this year (like many other past), so now if I can not complain of Mattel, in this kind of act or a word :). although I still hate the suit ¬¬.

Mattel expected surge in Christmas sales

If this course and among the Bratz ¬ ¬
Check! ;)


For this Christmas the toy manufacturer Mattel expects sales to grow five percent against last year. This, after the season is up 70 percent of the revenues of the toy industry.

Roberto Isaías Zanatta, Mattel's director in Mexico, explained that although the company's sales were hit by the crisis, provide a good new year in revenue, also made the necessary adjustments in order to grow more than ten percent in 2010 .

According to the manager and there are clear signs of recovery in the toy market, improvement started Children's Day during the summer season and return to school.

But is "the best part is the end of the year, our sales are concentrated in 70 percent in November, December and January, we expect to see some recovery and a weaker activity in rebates.

In his opinion "are already clear signs of recovery. A new year (the industry) should grow by five percent against the previous, but in the 12 months between zero and two percent as we bring dragging a very difficult first quarter.

Isaías Zanatta explained that in 2008 the crisis affected the Jugueteros because there was excess inventory in stores, prompting aggressive discounts, but for 2009 estimate that this situation is reversed.

As for sales this year, said he directed the marketing efforts of innovative products, to which more resources will also be for advertising, so the toys affected by the crisis are the basics. "We are focused on two things: innovation and advertising products that are favorites of children and are less affected than generic toys, the part of the cheaper brands that have no advertising will suffer."

According to the executive when the children "make their letter, parents are assured that the main toy that gets asked, while cutting the purchase of other items, a strategy that will boost sales of products such as Little Mummy or D-Rex, items whose prices higher than a thousand 500 pesos.

According to their perspectives, they currently have 700 items of which 80 are items of innovation, which is approximately ten percent of the portfolio, while another 50 percent are items that are still advertised, where brands like Barbie are located.

For Roberto Isaías Zanatta, the crisis was hard to play, and gain from Mattel was forced to make an adjustment of eight percent in its workforce, to rethink business strategies for looking into the future.

According to the representative of the firm in our country internationally decided not to stop investing in product development, then spent more than $ 534 million to that item and not neglected advertising, which injected a similar amount.

And is that before the crisis which owns Barbie decided to set goals "more conservative" for 2009 and tighten its belt: It was year with challenges, with less entertainment properties (launches, new products), is a very volatile industry. "

Also, he said, it was a period when the exchange rate did not favor the company's operations.

However, as with the adjustments, the company is "a good situation for the coming year because there were cost reduction, production and storage, and a general restructuring, then the coming year will increase the incremental volume of profitability significantly, "he said.

According to the CEO of Mattel in Mexico next year will be to grow the company, which will be supported by releases related to the movie Toy Story III and a new doll that will attack the niche left by the Bratz, after the company won a lawsuit against the company MGA Entertainment.

And is that the company will take possession of the Bratz brand, so new dolls launches are planned for the first half of 2010 in the U.S., although it is unknown whether arrive in our country, "The trial is still pending, but the brand and on file. "

"We think it is the properties that the next year, though we see much larger than others we have not yet submitted, we hope that Toy Story is bigger, yet not know the plan for Mexico, but there are several pitches." As for piracy, the executive said that does not affect them, since brand equity is what makes the difference to buy their products, so that children know how to distinguish between different articles.

The manager said the toy market value in Mexico is a billion dollars, about 13 billion pesos or so.

Lawsuit that claimed the bill

In 2009 Barbie celebrated its first 50 years amid a period of crisis. This is because not only sales of the company that represents contracted, but also because the plastic doll sexy lost the preference of girls to another girl makeup fleshy lips and sharp: Bratz.

Given the competition, Barbie decided to go to court for an act that scored Mattel car rights violation by the company Enterteinment MGA, the first procedure was victorious.

However, MGA Enterteinment did not stay with folded arms and fought with the launch of Moxie Girlz, similar to the Bratz dolls but with a more discreet makeup and costumes.

While Mattel has decided to extend the consumer preference for girls, launched a line of African-American Barbies, with high cheekbones, broad nose and full lips.
Clear signs of recovery

For this Christmas the toy manufacturer Mattel expects sales to grow five percent against last year. This, after the season is up 70 percent of the revenues of the toy industry.

Roberto Isaías Zanatta, Mattel's director in Mexico, explained that although the company's sales were hit by the crisis, provide a good new year in revenue, also made the necessary adjustments in order to grow more than ten percent in 2010 .

According to the manager and there are clear signs of recovery in the toy market, improvement started Children's Day during the summer season and return to school.

But is "the best part is the end of the year, our sales are concentrated in 70 percent in November, December and January, we expect to see some recovery and a weaker activity in rebates.

In his opinion "are already clear signs of recovery. A new year (the industry) should grow by five percent against the previous, but in the 12 months between zero and two percent as we bring dragging a very difficult first quarter.

Isaías Zanatta explained that in 2008 the crisis affected the Jugueteros because there was excess inventory in stores, prompting aggressive discounts, but for 2009 estimate that this situation is reversed.

As for sales this year, said he directed the marketing efforts of innovative products, to which more resources will also be for advertising, so the toys affected by the crisis are the basics. "We are focused on two things: innovation and advertising products that are favorites of children and are less affected than generic toys, the part of the cheaper brands that have no advertising will suffer."

According to the executive when the children "make their letter, parents are assured that the main toy that gets asked, while cutting the purchase of other items, a strategy that will boost sales of products such as Little Mummy or D-Rex, items whose prices higher than a thousand 500 pesos.
According to their perspectives, they currently have 700 items of which 80 are items of innovation, which is approximately ten percent of the portfolio, while another 50 percent are items that are still advertised, where brands like Barbie are located.

For Roberto Isaías Zanatta, the crisis was hard to play, and gain from Mattel was forced to make an adjustment of eight percent in its workforce, to rethink business strategies for looking into the future.

According to the representative of the firm in our country internationally decided not to stop investing in product development, then spent more than $ 534 million to that item and not neglected advertising, which injected a similar amount.

And is that before the crisis which owns Barbie decided to set goals "more conservative" for 2009 and tighten its belt: It was year with challenges, with less entertainment properties (launches, new products), is a very volatile industry. "

Also, he said, it was a period when the exchange rate did not favor the company's operations.

However, as with the adjustments, the company is "a good situation for the coming year because there were cost reduction, production and storage, and a general restructuring, then the coming year will increase the incremental volume of profitability significantly, "he said.

According to the CEO of Mattel in Mexico next year will be to grow the company, which will be supported by releases related to the movie Toy Story III and a new doll that will attack the niche left by the Bratz, after the company won a lawsuit against the company MGA Entertainment.

And is that the company will take possession of the Bratz brand, so new dolls launches are planned for the first half of 2010 in the U.S., although it is unknown whether arrive in our country, "The trial is still pending, but the brand and on file. "
"We think it is the properties that the next year, though we see much larger than others we have not yet submitted, we hope that Toy Story is bigger, yet not know the plan for Mexico, but there are several pitches." As for piracy, the executive said that does not affect them, since brand equity is what makes the difference to buy their products, so that children know how to distinguish between different articles.

The manager said the toy market value in Mexico is a billion dollars, about 13 billion pesos or so.

Lawsuit that claimed the bill (which handles all this for clowns ¬ ¬)

In 2009 Barbie celebrated its first 50 years amid a period of crisis. This is because not only sales of the company that represents contracted, but also because the plastic doll sexy lost the preference of girls to another girl makeup fleshy lips and sharp: Bratz.

Given the competition, Barbie decided to go to court for an act that scored Mattel car rights violation by the company Enterteinment MGA, the first procedure was victorious.

However, MGA Enterteinment did not stay with folded arms and fought with the launch of Moxie Girlz, similar to the Bratz dolls but with a more discreet makeup and costumes.

While Mattel has decided to extend the consumer preference for girls, launched a line of African-American Barbies, with high cheekbones, broad nose and full lips.


Hahaha, even staying with the Bratz longer had jurisdiction hahaha (although it is clear that competition will not be the same as before :'(.) LIVE MGAE! :D.

Barbie is not impacted by crises in Mexico

Crisis?, Which one, if having the Bratz on your side or it could be Barbie crisis.
Please if it is clearer than the water ¬ ¬
But anyway ...
Check! ;)


Mattel estimates that its expansion next year exceed 10% in the country, the company predicts a 5% rebound in sales of the next Christmas season.


The largest toy manufacturer in the world, Mattel, said Monday that will end the year with growth of 2% in Mexico, despite the global economic meltdown.

"Mexico is the country's No. 1 selling toy in the world", said at a press conference the director of Mattel Mexico, Roberto Isaias.

In turn, the country is the third largest exporter of toys in the world, he added.

The Mexican toy industry contributes 1,000 million dollars a year, 0.2% of Mexican GDP.

"The situation (economic) is very negative context, but is very good in expectations," said Isaiah.

"In 2010 we will grow at double digit in Mexico, more than 10%," the manager felt the brand manufacturer of the Barbie doll.

With a 5% spike in sales in the Christmas season and our more than 700 products, we regard 2010 as a full recovery, he concluded.

70% of sales of the toy industry is in the past two months.

Yes of course... ¬¬ what they say.

Meet the dolls are in fashion

Avery, a mall doll 25 inches tall and injection-molded plastic, whose blond hair cascading to his knees, there's nothing Rapunzel. Rapunzel also have envied the stylish wardrobe of Avery and his arsenal of styling tools.

One among a quartet of Moxie Girlz, Avery is among the latest in a multitude of fashion dolls to compete for attention on the shelves of toy stores this season, with its cutting-edge clothes are making them a success in a nation of elementary school girls who aspire to be Rachel Zoe, celebrity stylist.

The Moxie Girlz, along with four Barbie dolls and Liv Fashionista, filed in August tend to be more fashionable than be flashy.

Contrast, especially with the heavy-headed Bratz Dolls, whose clothes sometimes provocative and fabulous lives of the franchise became a U.S. $ 1,000 million years ago. But the Bratz dolls have disappeared from the shelves of toy from Mattel won a lawsuit for copyright violation against its manufacturer, MGA Entertainment, the last year.

"The Bratz celebrating materialism, we do not," said Ben Varadi, the creative director of Spin Master, the Toronto company that produces plastic dolls Liv, positioned as the anti-Bratz.

For better or for worse, these new fashion doll "reflect what is the culture now," said Varadi.

CHRISTMAS SHOPPING
What Liv and her entourage have abundant locks, articulated joints, back stories (Sophie, one of the girls Liv, is an aspiring celebrity stylist) and full social calendars which are documented on the web. Its interactive features and appearance of a clean face, prominent in television commercials have led to the first site in the lists of holiday shopping at Wal-Mart, Target, Amazon and Toys "R" Us.

"From the Bratz, there was nothing really exciting in the category of fashion dolls," said Garrick Johnson, industry analyst at BMO Capital Markets toy. But when addressing the aspirations of girls aged 8 and 9 style-conscious, new dolls as Liv and Moxie have "revitalized the category of fashion dolls," Johnson said.

Barbie and Barbie accessories still dominate the shelves of toy stores, retailers and analysts say, grabbing about $ 3000 million annually. In contrast, lines are expected to Liv and Moxie generate between $ 30 million and $ 40 million this year, said Jim Silver, editor in chief of Timetoplaymag.com.

Others argue that Liv would be for a day to dethrone Barbie. "If I were Barbie, I'd be really worried," said Lutz Muller of Klosters Trading Corporation, a market research company of toys and video games. "Liv is an excellent doll construction with much better functionality than most of its competitors.

Mattel seems unperturbed. "The main indicators, including the most recent market share growth for Barbie show," said Richard Dickson, senior vice president of the company. "Barbie doll has remained the main fashion for 50 years while other brands come and go."

"We wanted to create a sense of collectible dolls," said Varadi, who gave Liv wrists like glass eyes, shiny hair, wigs interchangeable and 14 points of articulation.

Liv Although the relatively affordable cost of $ 20, the price of $ 20 for a package of wigs might mean for their owner to buy a hair ornament for herself.

Moxie is representing a serious challenge for Liv in part by appealing to the creative side of the girls: Some of the items that come with Moxie can be colored and cut by hand.

Bratz dolls were sometimes criticized as being heavily made up and dressed suggestively. Some child psychologists worry that the new dolls, which come with "needs" as hair dryers, and handbags, represent another problem. "They are stealing the opportunity to use their imagination," said Claudia Paradise, a psychoanalyst who works with children. "But this is big business," he said with resignation.


Good Guys personally, I think that these dolls never achieved the fame that had BRATZ, NEVER.

BRATZ may disappear!.

Oh God, that does not happen! :S, but even so, we millons (I think hehe ;D) of fans who want to BRATZ! : D.

Check;)!:


A federal judge barred the company from manufacturing and selling MGA popular and dolls from the lawsuit began when it was discovered that the Bratz designer was still employed by Mattel MGA Entertainment Inc. company is prohibited from making and selling the popular dolls Bratz, a federal judge ruled, in a ruling that Mattel Inc. considered a major victory in a lawsuit four years.

District Judge Stephen Larson ordered MGA Entertainment on Wednesday to immediately suspend the manufacture of dolls lips, though he said he could remove them from stores until the end of the season this year.

The decision means a tremendous defeat for MGA, which had a huge presence among teenagers since 2001 with her dolls, it also generated hundreds of millions of dollars in profits at the expense of the more popular Barbie from Mattel.

The ruling in federal court in Riverside, was preceded by the discovery made by a jury that the designer Carter Bryant developed the concept of Bratz dolls while working with Mattel.

MGA spokeswoman, Sandra Ravan, did not immediately return a phone call seeking information. It was unclear whether MGA plans to appeal the decision to Larson.

The new Barbie is encountered serious competition

And Take It!, If Suge be getting into the wrong place! : D.

Check! ;)


With Liv and Moxie Girlz, Spin Master and MGA aspire to take his reign to the Mattel doll

This was supposed to be the year that Barbie finally regained its crown as the queen of toys.

After many missteps, Mattel Inc. thought it had found a way to convert back to the iconic doll in possession must for girls of all ages, and also boost the slumping revenue of the company. The company has spent millions to promote their new Barbies "Fashionista" and even hired a choreographer to create a dance in a video that had its premiere at a popular morning television program in America, "Today Show" and was uploaded to YouTube.

But the latest Barbie hit the shelves after two dolls that could threaten its resurgence, experts say the industry. A product that is perhaps one of the toy makers more fashionable in North America, Spin Master Ltd. The other was created by Mattel designers resent that after a legal battle took away the rights of Bratz dolls.

In this way, is creating a hostile fight in the business of the wrists that would shame GI Joe.

Inside Mattel's design center in a high-security facility near its headquarters here in El Segundo, guards checked the laptops and briefcases executives visitors to enter and exit. A group of women with an uncanny resemblance to Barbie high heels, hair up, shining jewels gathered here last month at the Pink Room. He prepared battle plans for the new Barbie, who wears outfits inspired by the catwalks and has 12 movable joints that would allow the girls to put the doll in poses of supermodel.

A few miles away in the studio in Los Angeles from Spin Master, which is headquartered in Toronto, the designers were having trouble finding ways to stuff their dolls Liv-those that go beyond Barbie to have 14 movable joints-in boxes for display in stores faster. "If the head of one wrist is bent, or if your hair covers his face, the presentation is destroyed," explains a company spokesperson.

Meanwhile, at the headquarters of MGA Entertainment Inc. in Van Nuys, California, former planning Bratz designer accessories that girls can color for the new line of dolls from the company, Moxie Girlz.

The target shooting game has begun. "Fashionistas Barbies even bring a hairbrush," says founder and chief executive of MGA, Isaac Larian.

The battle for the hearts and minds of girls comes at a crucial time for Mattel. Sales of the company, 20% of which comes from the Barbie brand which sells U.S. $ 1,300 million, have been stalled for several years, and 2008 earnings fell 37% to $ 379.6 million. Last week, Mattel said the third-quarter revenue declined by 8% and net profit fell 3.5%. Barbie sales worldwide fell by 8%.

Barbie is still the best-selling doll in the world. Since March, Mattel's shares have climbed steadily along with the broader market, due in part to the expectation of investors for the revitalization of Barbie, analysts say. But some analysts have doubts, and have argued in public reports that Mattel has struggled to implement their strategies, even without extra competition.

Mattel pulled the boat out a few months ago to celebrate the 50th anniversary of Barbie. These efforts helped boost sales in the first quarter, but Barbie again lost momentum, and sales fell 15% worldwide in the second quarter.

Since its debut in 1959, Barbie has remained an icon of fashion and culture for girls, always wearing the latest styles from her hair style of Jacqueline Kennedy in the 60s to the executive suits 80.

Hard to beat

Over the years, other companies tried to keep a significant chunk of market share from Barbie, but Mattel always gave battle. With 45 different product lines, from linens to luggage, Barbie remains a major brand. But analysts estimate that sales of the doll in the world reached a peak of U.S. $ 1,900 million in 2002.

In 2001, Mattel found serious competition in MGA Bratz dolls, which had a spoiled attitude, thick lips and provocative clothing. Although many parents the thought too suggestive, girls adored her features disproportionate and defiant.

When sales took off Bratz, Mattel tried to launch her own line called Flavas modern, with disastrous results.

Bratz participation in the market for fashion dolls that Barbie had long dominated grew to about 50% by 2005. Mattel released a new line of Barbies that did good sales but typecast as a Barbie doll that appealed mostly to very young girls, according to several analysts.

After a climactic court battle that Mattel won the rights to MGA Bratz, and at a time when girls lose interest in the dolls and are turning to iPods, video games and the Internet, the continued decline in sales this year . While in the U.S. sales of action toys for children rose 7% during the first eight months of 2009, sales of dolls fell 5%.

The makers of dolls do not give up, even MGA, which is still recovering from multibillion-dollar legal battle with Mattel. The AMS design team spent nearly a year to create Moxie Girlz, a less provocative version of Bratz, with long, flowing hair, modern garments and accessories that can be colored by hand.

To create a niche different from Barbies to last fashions sleepers and Bratz, Spin Master has created a doll in the style of the average adolescent. The four models of dolls actualize what is happening in their "lives" through video diaries on a website called Livworld.

Richard Dickson, brand manager at Mattel Barbie, does not seem affected by the new rivals. "We were born in 1959 and thousands of brands have come and gone. I appreciate the competition, but Barbie doll has remained the number one in the world."

He apologizes for turning a model agency in Bratz bighead

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Ralph Lauren The American firm has been forced to publicly apologize after retouch the image of its latest advertising campaign to make the model look much thinner.

The company has declared itself "responsible for distorting the image of the woman's body," as reported from the Daily Mail website is because the image of this campaign, the waist of the model was reduced digitally to a term completely surreal.

The firm tried to get the website that published the image to withdraw it and accused of copyright infringement

The controversy arose last month over the Internet, when in a blog published the image under the comment: "Dude, your head is bigger than your pelvis." In fact, Filippa Hamilton, the model of the campaign, looks much healthier in reality, with a few kilos more.

A spokesman for Ralph Lauren said: "Over 42 years, we have created a signature based on the quality and integrity. After extensive research, we recognize to be responsible for distorting the image of a woman's body. He added that the company will, henceforth, proper precautions to ensure that your artwork complies with the fundamental values of the brand.

The company's public apology comes after several clashes with the website that published the photograph, Boing Boing, which was accused of copyright infringement and demanding the immediate withdrawal of the images, something to which the site is denied grounds that it was a "fair play" for further criticism, one that blogs do constantly.

Finally, the firm has given itself the right to the web with this official apology.

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¨As she really is ¨

Affects Barbie Mattel profits

Haha good!!, To remove them! :).

Check! ;)

The toy company reported third-quarter net profit fell to 229.8 million dollars, the low performance is attributed to sales of the famous doll and toy Fisher-Price.
Mattel Inc, the largest toy maker, on Friday reported a drop in third-quarter earnings due to economic weakness pushed sales of Barbie dolls and Fisher-Price toys.

The maker of Hot Wheels cars said net income fell to U.S. $ 229.8 million, or 63 cents per share, for the quarter ended Sept. 30, from about U.S. $ 238.1 million, or 65 cents per share, in the same period last year.

Analysts, on average, forecast earnings of 63 cents per share, before special items, according to Thomson Reuters I / B / E / S.

Mattel, which also makes dolls and toys from Walt Disney films, was a contraction of net sales from 8% to 1.790 million.

International sales fell 14%, while in the United States eased to 2%.

The worldwide gross sales of Barbie were depressed by 8%.

Shares of Mattel, which moved its listing to the Nasdaq stock exchange last month, closed Thursday at 19.58 dollars.