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Ralph Lauren The American firm has been forced to publicly apologize after retouch the image of its latest advertising campaign to make the model look much thinner.
The company has declared itself "responsible for distorting the image of the woman's body," as reported from the Daily Mail website is because the image of this campaign, the waist of the model was reduced digitally to a term completely surreal.
The firm tried to get the website that published the image to withdraw it and accused of copyright infringement
The controversy arose last month over the Internet, when in a blog published the image under the comment: "Dude, your head is bigger than your pelvis." In fact, Filippa Hamilton, the model of the campaign, looks much healthier in reality, with a few kilos more.
A spokesman for Ralph Lauren said: "Over 42 years, we have created a signature based on the quality and integrity. After extensive research, we recognize to be responsible for distorting the image of a woman's body. He added that the company will, henceforth, proper precautions to ensure that your artwork complies with the fundamental values of the brand.
The company's public apology comes after several clashes with the website that published the photograph, Boing Boing, which was accused of copyright infringement and demanding the immediate withdrawal of the images, something to which the site is denied grounds that it was a "fair play" for further criticism, one that blogs do constantly.
Finally, the firm has given itself the right to the web with this official apology.
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