Avery, a mall doll 25 inches tall and injection-molded plastic, whose blond hair cascading to his knees, there's nothing Rapunzel. Rapunzel also have envied the stylish wardrobe of Avery and his arsenal of styling tools.
One among a quartet of Moxie Girlz, Avery is among the latest in a multitude of fashion dolls to compete for attention on the shelves of toy stores this season, with its cutting-edge clothes are making them a success in a nation of elementary school girls who aspire to be Rachel Zoe, celebrity stylist.
The Moxie Girlz, along with four Barbie dolls and Liv Fashionista, filed in August tend to be more fashionable than be flashy.
Contrast, especially with the heavy-headed Bratz Dolls, whose clothes sometimes provocative and fabulous lives of the franchise became a U.S. $ 1,000 million years ago. But the Bratz dolls have disappeared from the shelves of toy from Mattel won a lawsuit for copyright violation against its manufacturer, MGA Entertainment, the last year.
"The Bratz celebrating materialism, we do not," said Ben Varadi, the creative director of Spin Master, the Toronto company that produces plastic dolls Liv, positioned as the anti-Bratz.
For better or for worse, these new fashion doll "reflect what is the culture now," said Varadi.
CHRISTMAS SHOPPING
What Liv and her entourage have abundant locks, articulated joints, back stories (Sophie, one of the girls Liv, is an aspiring celebrity stylist) and full social calendars which are documented on the web. Its interactive features and appearance of a clean face, prominent in television commercials have led to the first site in the lists of holiday shopping at Wal-Mart, Target, Amazon and Toys "R" Us.
"From the Bratz, there was nothing really exciting in the category of fashion dolls," said Garrick Johnson, industry analyst at BMO Capital Markets toy. But when addressing the aspirations of girls aged 8 and 9 style-conscious, new dolls as Liv and Moxie have "revitalized the category of fashion dolls," Johnson said.
Barbie and Barbie accessories still dominate the shelves of toy stores, retailers and analysts say, grabbing about $ 3000 million annually. In contrast, lines are expected to Liv and Moxie generate between $ 30 million and $ 40 million this year, said Jim Silver, editor in chief of Timetoplaymag.com.
Others argue that Liv would be for a day to dethrone Barbie. "If I were Barbie, I'd be really worried," said Lutz Muller of Klosters Trading Corporation, a market research company of toys and video games. "Liv is an excellent doll construction with much better functionality than most of its competitors.
Mattel seems unperturbed. "The main indicators, including the most recent market share growth for Barbie show," said Richard Dickson, senior vice president of the company. "Barbie doll has remained the main fashion for 50 years while other brands come and go."
"We wanted to create a sense of collectible dolls," said Varadi, who gave Liv wrists like glass eyes, shiny hair, wigs interchangeable and 14 points of articulation.
Liv Although the relatively affordable cost of $ 20, the price of $ 20 for a package of wigs might mean for their owner to buy a hair ornament for herself.
Moxie is representing a serious challenge for Liv in part by appealing to the creative side of the girls: Some of the items that come with Moxie can be colored and cut by hand.
Bratz dolls were sometimes criticized as being heavily made up and dressed suggestively. Some child psychologists worry that the new dolls, which come with "needs" as hair dryers, and handbags, represent another problem. "They are stealing the opportunity to use their imagination," said Claudia Paradise, a psychoanalyst who works with children. "But this is big business," he said with resignation.
Good Guys personally, I think that these dolls never achieved the fame that had BRATZ, NEVER.
sábado, 21 de noviembre de 2009
jueves, 12 de noviembre de 2009
BRATZ may disappear!.
Oh God, that does not happen! :S, but even so, we millons (I think hehe ;D) of fans who want to BRATZ! : D.
Check;)!:
A federal judge barred the company from manufacturing and selling MGA popular and dolls from the lawsuit began when it was discovered that the Bratz designer was still employed by Mattel MGA Entertainment Inc. company is prohibited from making and selling the popular dolls Bratz, a federal judge ruled, in a ruling that Mattel Inc. considered a major victory in a lawsuit four years.
District Judge Stephen Larson ordered MGA Entertainment on Wednesday to immediately suspend the manufacture of dolls lips, though he said he could remove them from stores until the end of the season this year.
The decision means a tremendous defeat for MGA, which had a huge presence among teenagers since 2001 with her dolls, it also generated hundreds of millions of dollars in profits at the expense of the more popular Barbie from Mattel.
The ruling in federal court in Riverside, was preceded by the discovery made by a jury that the designer Carter Bryant developed the concept of Bratz dolls while working with Mattel.
MGA spokeswoman, Sandra Ravan, did not immediately return a phone call seeking information. It was unclear whether MGA plans to appeal the decision to Larson.
Check;)!:
A federal judge barred the company from manufacturing and selling MGA popular and dolls from the lawsuit began when it was discovered that the Bratz designer was still employed by Mattel MGA Entertainment Inc. company is prohibited from making and selling the popular dolls Bratz, a federal judge ruled, in a ruling that Mattel Inc. considered a major victory in a lawsuit four years.
District Judge Stephen Larson ordered MGA Entertainment on Wednesday to immediately suspend the manufacture of dolls lips, though he said he could remove them from stores until the end of the season this year.
The decision means a tremendous defeat for MGA, which had a huge presence among teenagers since 2001 with her dolls, it also generated hundreds of millions of dollars in profits at the expense of the more popular Barbie from Mattel.
The ruling in federal court in Riverside, was preceded by the discovery made by a jury that the designer Carter Bryant developed the concept of Bratz dolls while working with Mattel.
MGA spokeswoman, Sandra Ravan, did not immediately return a phone call seeking information. It was unclear whether MGA plans to appeal the decision to Larson.
The new Barbie is encountered serious competition
And Take It!, If Suge be getting into the wrong place! : D.
Check! ;)
With Liv and Moxie Girlz, Spin Master and MGA aspire to take his reign to the Mattel doll
This was supposed to be the year that Barbie finally regained its crown as the queen of toys.
After many missteps, Mattel Inc. thought it had found a way to convert back to the iconic doll in possession must for girls of all ages, and also boost the slumping revenue of the company. The company has spent millions to promote their new Barbies "Fashionista" and even hired a choreographer to create a dance in a video that had its premiere at a popular morning television program in America, "Today Show" and was uploaded to YouTube.
But the latest Barbie hit the shelves after two dolls that could threaten its resurgence, experts say the industry. A product that is perhaps one of the toy makers more fashionable in North America, Spin Master Ltd. The other was created by Mattel designers resent that after a legal battle took away the rights of Bratz dolls.
In this way, is creating a hostile fight in the business of the wrists that would shame GI Joe.
Inside Mattel's design center in a high-security facility near its headquarters here in El Segundo, guards checked the laptops and briefcases executives visitors to enter and exit. A group of women with an uncanny resemblance to Barbie high heels, hair up, shining jewels gathered here last month at the Pink Room. He prepared battle plans for the new Barbie, who wears outfits inspired by the catwalks and has 12 movable joints that would allow the girls to put the doll in poses of supermodel.
A few miles away in the studio in Los Angeles from Spin Master, which is headquartered in Toronto, the designers were having trouble finding ways to stuff their dolls Liv-those that go beyond Barbie to have 14 movable joints-in boxes for display in stores faster. "If the head of one wrist is bent, or if your hair covers his face, the presentation is destroyed," explains a company spokesperson.
Meanwhile, at the headquarters of MGA Entertainment Inc. in Van Nuys, California, former planning Bratz designer accessories that girls can color for the new line of dolls from the company, Moxie Girlz.
The target shooting game has begun. "Fashionistas Barbies even bring a hairbrush," says founder and chief executive of MGA, Isaac Larian.
The battle for the hearts and minds of girls comes at a crucial time for Mattel. Sales of the company, 20% of which comes from the Barbie brand which sells U.S. $ 1,300 million, have been stalled for several years, and 2008 earnings fell 37% to $ 379.6 million. Last week, Mattel said the third-quarter revenue declined by 8% and net profit fell 3.5%. Barbie sales worldwide fell by 8%.
Barbie is still the best-selling doll in the world. Since March, Mattel's shares have climbed steadily along with the broader market, due in part to the expectation of investors for the revitalization of Barbie, analysts say. But some analysts have doubts, and have argued in public reports that Mattel has struggled to implement their strategies, even without extra competition.
Mattel pulled the boat out a few months ago to celebrate the 50th anniversary of Barbie. These efforts helped boost sales in the first quarter, but Barbie again lost momentum, and sales fell 15% worldwide in the second quarter.
Since its debut in 1959, Barbie has remained an icon of fashion and culture for girls, always wearing the latest styles from her hair style of Jacqueline Kennedy in the 60s to the executive suits 80.
Hard to beat
Over the years, other companies tried to keep a significant chunk of market share from Barbie, but Mattel always gave battle. With 45 different product lines, from linens to luggage, Barbie remains a major brand. But analysts estimate that sales of the doll in the world reached a peak of U.S. $ 1,900 million in 2002.
In 2001, Mattel found serious competition in MGA Bratz dolls, which had a spoiled attitude, thick lips and provocative clothing. Although many parents the thought too suggestive, girls adored her features disproportionate and defiant.
When sales took off Bratz, Mattel tried to launch her own line called Flavas modern, with disastrous results.
Bratz participation in the market for fashion dolls that Barbie had long dominated grew to about 50% by 2005. Mattel released a new line of Barbies that did good sales but typecast as a Barbie doll that appealed mostly to very young girls, according to several analysts.
After a climactic court battle that Mattel won the rights to MGA Bratz, and at a time when girls lose interest in the dolls and are turning to iPods, video games and the Internet, the continued decline in sales this year . While in the U.S. sales of action toys for children rose 7% during the first eight months of 2009, sales of dolls fell 5%.
The makers of dolls do not give up, even MGA, which is still recovering from multibillion-dollar legal battle with Mattel. The AMS design team spent nearly a year to create Moxie Girlz, a less provocative version of Bratz, with long, flowing hair, modern garments and accessories that can be colored by hand.
To create a niche different from Barbies to last fashions sleepers and Bratz, Spin Master has created a doll in the style of the average adolescent. The four models of dolls actualize what is happening in their "lives" through video diaries on a website called Livworld.
Richard Dickson, brand manager at Mattel Barbie, does not seem affected by the new rivals. "We were born in 1959 and thousands of brands have come and gone. I appreciate the competition, but Barbie doll has remained the number one in the world."
Check! ;)
With Liv and Moxie Girlz, Spin Master and MGA aspire to take his reign to the Mattel doll
This was supposed to be the year that Barbie finally regained its crown as the queen of toys.
After many missteps, Mattel Inc. thought it had found a way to convert back to the iconic doll in possession must for girls of all ages, and also boost the slumping revenue of the company. The company has spent millions to promote their new Barbies "Fashionista" and even hired a choreographer to create a dance in a video that had its premiere at a popular morning television program in America, "Today Show" and was uploaded to YouTube.
But the latest Barbie hit the shelves after two dolls that could threaten its resurgence, experts say the industry. A product that is perhaps one of the toy makers more fashionable in North America, Spin Master Ltd. The other was created by Mattel designers resent that after a legal battle took away the rights of Bratz dolls.
In this way, is creating a hostile fight in the business of the wrists that would shame GI Joe.
Inside Mattel's design center in a high-security facility near its headquarters here in El Segundo, guards checked the laptops and briefcases executives visitors to enter and exit. A group of women with an uncanny resemblance to Barbie high heels, hair up, shining jewels gathered here last month at the Pink Room. He prepared battle plans for the new Barbie, who wears outfits inspired by the catwalks and has 12 movable joints that would allow the girls to put the doll in poses of supermodel.
A few miles away in the studio in Los Angeles from Spin Master, which is headquartered in Toronto, the designers were having trouble finding ways to stuff their dolls Liv-those that go beyond Barbie to have 14 movable joints-in boxes for display in stores faster. "If the head of one wrist is bent, or if your hair covers his face, the presentation is destroyed," explains a company spokesperson.
Meanwhile, at the headquarters of MGA Entertainment Inc. in Van Nuys, California, former planning Bratz designer accessories that girls can color for the new line of dolls from the company, Moxie Girlz.
The target shooting game has begun. "Fashionistas Barbies even bring a hairbrush," says founder and chief executive of MGA, Isaac Larian.
The battle for the hearts and minds of girls comes at a crucial time for Mattel. Sales of the company, 20% of which comes from the Barbie brand which sells U.S. $ 1,300 million, have been stalled for several years, and 2008 earnings fell 37% to $ 379.6 million. Last week, Mattel said the third-quarter revenue declined by 8% and net profit fell 3.5%. Barbie sales worldwide fell by 8%.
Barbie is still the best-selling doll in the world. Since March, Mattel's shares have climbed steadily along with the broader market, due in part to the expectation of investors for the revitalization of Barbie, analysts say. But some analysts have doubts, and have argued in public reports that Mattel has struggled to implement their strategies, even without extra competition.
Mattel pulled the boat out a few months ago to celebrate the 50th anniversary of Barbie. These efforts helped boost sales in the first quarter, but Barbie again lost momentum, and sales fell 15% worldwide in the second quarter.
Since its debut in 1959, Barbie has remained an icon of fashion and culture for girls, always wearing the latest styles from her hair style of Jacqueline Kennedy in the 60s to the executive suits 80.
Hard to beat
Over the years, other companies tried to keep a significant chunk of market share from Barbie, but Mattel always gave battle. With 45 different product lines, from linens to luggage, Barbie remains a major brand. But analysts estimate that sales of the doll in the world reached a peak of U.S. $ 1,900 million in 2002.
In 2001, Mattel found serious competition in MGA Bratz dolls, which had a spoiled attitude, thick lips and provocative clothing. Although many parents the thought too suggestive, girls adored her features disproportionate and defiant.
When sales took off Bratz, Mattel tried to launch her own line called Flavas modern, with disastrous results.
Bratz participation in the market for fashion dolls that Barbie had long dominated grew to about 50% by 2005. Mattel released a new line of Barbies that did good sales but typecast as a Barbie doll that appealed mostly to very young girls, according to several analysts.
After a climactic court battle that Mattel won the rights to MGA Bratz, and at a time when girls lose interest in the dolls and are turning to iPods, video games and the Internet, the continued decline in sales this year . While in the U.S. sales of action toys for children rose 7% during the first eight months of 2009, sales of dolls fell 5%.
The makers of dolls do not give up, even MGA, which is still recovering from multibillion-dollar legal battle with Mattel. The AMS design team spent nearly a year to create Moxie Girlz, a less provocative version of Bratz, with long, flowing hair, modern garments and accessories that can be colored by hand.
To create a niche different from Barbies to last fashions sleepers and Bratz, Spin Master has created a doll in the style of the average adolescent. The four models of dolls actualize what is happening in their "lives" through video diaries on a website called Livworld.
Richard Dickson, brand manager at Mattel Barbie, does not seem affected by the new rivals. "We were born in 1959 and thousands of brands have come and gone. I appreciate the competition, but Barbie doll has remained the number one in the world."
He apologizes for turning a model agency in Bratz bighead
Ohh yeah!, poor things!, At least the Brtaz with their 'stubborn', managed to win MILLION DOLLARS, and I believe to be 'bighead' would not hurt him, you idiot!.
Check;)!:
Ralph Lauren The American firm has been forced to publicly apologize after retouch the image of its latest advertising campaign to make the model look much thinner.
The company has declared itself "responsible for distorting the image of the woman's body," as reported from the Daily Mail website is because the image of this campaign, the waist of the model was reduced digitally to a term completely surreal.
The firm tried to get the website that published the image to withdraw it and accused of copyright infringement
The controversy arose last month over the Internet, when in a blog published the image under the comment: "Dude, your head is bigger than your pelvis." In fact, Filippa Hamilton, the model of the campaign, looks much healthier in reality, with a few kilos more.
A spokesman for Ralph Lauren said: "Over 42 years, we have created a signature based on the quality and integrity. After extensive research, we recognize to be responsible for distorting the image of a woman's body. He added that the company will, henceforth, proper precautions to ensure that your artwork complies with the fundamental values of the brand.
The company's public apology comes after several clashes with the website that published the photograph, Boing Boing, which was accused of copyright infringement and demanding the immediate withdrawal of the images, something to which the site is denied grounds that it was a "fair play" for further criticism, one that blogs do constantly.
Finally, the firm has given itself the right to the web with this official apology.
¨As she really is ¨
Check;)!:
Ralph Lauren The American firm has been forced to publicly apologize after retouch the image of its latest advertising campaign to make the model look much thinner.
The company has declared itself "responsible for distorting the image of the woman's body," as reported from the Daily Mail website is because the image of this campaign, the waist of the model was reduced digitally to a term completely surreal.
The firm tried to get the website that published the image to withdraw it and accused of copyright infringement
The controversy arose last month over the Internet, when in a blog published the image under the comment: "Dude, your head is bigger than your pelvis." In fact, Filippa Hamilton, the model of the campaign, looks much healthier in reality, with a few kilos more.
A spokesman for Ralph Lauren said: "Over 42 years, we have created a signature based on the quality and integrity. After extensive research, we recognize to be responsible for distorting the image of a woman's body. He added that the company will, henceforth, proper precautions to ensure that your artwork complies with the fundamental values of the brand.
The company's public apology comes after several clashes with the website that published the photograph, Boing Boing, which was accused of copyright infringement and demanding the immediate withdrawal of the images, something to which the site is denied grounds that it was a "fair play" for further criticism, one that blogs do constantly.
Finally, the firm has given itself the right to the web with this official apology.
Visit msnbc.com for Breaking News, World News, and News about the Economy
¨As she really is ¨
Affects Barbie Mattel profits
Haha good!!, To remove them! :).
Check! ;)
The toy company reported third-quarter net profit fell to 229.8 million dollars, the low performance is attributed to sales of the famous doll and toy Fisher-Price.
Mattel Inc, the largest toy maker, on Friday reported a drop in third-quarter earnings due to economic weakness pushed sales of Barbie dolls and Fisher-Price toys.
The maker of Hot Wheels cars said net income fell to U.S. $ 229.8 million, or 63 cents per share, for the quarter ended Sept. 30, from about U.S. $ 238.1 million, or 65 cents per share, in the same period last year.
Analysts, on average, forecast earnings of 63 cents per share, before special items, according to Thomson Reuters I / B / E / S.
Mattel, which also makes dolls and toys from Walt Disney films, was a contraction of net sales from 8% to 1.790 million.
International sales fell 14%, while in the United States eased to 2%.
The worldwide gross sales of Barbie were depressed by 8%.
Shares of Mattel, which moved its listing to the Nasdaq stock exchange last month, closed Thursday at 19.58 dollars.
Check! ;)
The toy company reported third-quarter net profit fell to 229.8 million dollars, the low performance is attributed to sales of the famous doll and toy Fisher-Price.
Mattel Inc, the largest toy maker, on Friday reported a drop in third-quarter earnings due to economic weakness pushed sales of Barbie dolls and Fisher-Price toys.
The maker of Hot Wheels cars said net income fell to U.S. $ 229.8 million, or 63 cents per share, for the quarter ended Sept. 30, from about U.S. $ 238.1 million, or 65 cents per share, in the same period last year.
Analysts, on average, forecast earnings of 63 cents per share, before special items, according to Thomson Reuters I / B / E / S.
Mattel, which also makes dolls and toys from Walt Disney films, was a contraction of net sales from 8% to 1.790 million.
International sales fell 14%, while in the United States eased to 2%.
The worldwide gross sales of Barbie were depressed by 8%.
Shares of Mattel, which moved its listing to the Nasdaq stock exchange last month, closed Thursday at 19.58 dollars.
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