MGA throws new line; war of dolls approaches

PUBLICATION---3 GIVES IN AUGUST, 2009!!

For MAE ANDERSON / Associated Press

The sector of toys might attend soon a war of dolls. MGA Entertainment Inc threw a new line called Moxie Girlz, in moments in which Mattel Inc will take possession of the one that was MGA's principal line, the popular dolls Bratz, after a legal dispute of four years.

MGA to be kept afloat it(he,she) has puttings his hopes in the Moxie Girlz, which have dresses more modest than the Bratz.

MGA began to do the Moxie Girlz directed girls of between 6 and 10 years, last year. The line was inspired by the recession and the changes in the ways of life of the families that showed in the meetings analyses with focal groups, said Paula García, vice-president of design and development of products.

" We wanted to do a doll that was reflecting the consumer, not magnificent, expensive ", she said. " The mode is a mode ' of daily use ' instead of something ostentatious ".

The preliminary sales of the Moxie Girlz, which began to sell in some shops Target and Wal-Mart from July 22 and they will be available in the whole country from August 15, they have been " very good ", he said the general manager of MGA, Isaac Larian, without providing any more details. In September it starts a campaign in the press, the television, the radio and the Internet to promote them.

The dolls have an aspect subtler than the piquant Bratz, which have been criticized by his wardrobe of short articles. And this new aspect is key, said Gerrick Johnson, analyst for Cardinal BMO Markets.

" I think that they are adorable ", said Johnson. " Barbie looks like a model, the Bratz seem to be mixed up and the Moxie Girlz meets as girls ".The success of the line is crucial for MGA, with sedate in The Angels.
A federal court ordered him to deliver the line Bratz to Mattel, which gave end to a demand in which this one argued that the designer of the Bratz, Housing Bryant, developed the concept when still it was in Mattel.

http://www.aldiatx.com/sharedcontent/APStories/stories/D99RDCN00.html





VS

BRATZ will replaced by the line of dolls called MOXIE GIRLZ

This way he is guys, and for the lovers of our dear dolls Bratz, I have just read that this brandalready I throw, but wait!!, the brand is not any thing, not not, this brand can be replaces her of Bratz! ... in agreement with the well-read thing, Bratz will thrown to the market as the brand MGA in 2009 and from 2010 like the brand Mattel!. (Due to a coconflict according to this). MGA does not still have me behind and I improve not to fall to the failure since I raise Bratz.

They have combination of Bratz and new prominent figures of MGAE according to.

Is here the well-read thing:

Is here the wIn July, 2009 the company MGAE I throwthe line of wristsMoxie Girlz using prominent figures of the Bratz and new prominent figures of MGAE. The characteristics of the Moxie Girlz are similar to those of the Bratz since they are four friends: Sophia, Lexa, Avery and Sasha (being Sasha departs from the Bratz and Avery departs from the Bratz Babyz), his(her,your) web site already was thrown by four lines of wrists( that have similarity with the lines Passion 4 Fashion, Sweet Dreamz: Pajama Party and Magic Hair, adding Art-itude.

With the launch of the Moxie girlz one expects to cause the same effect of the Bratz, which from 2010 they were forming a part of Mattel.

Web site: MoxieGirlz.com

And as it is said already they have page www.moxiegirlz.com

In the personal thing I say that never haven´t BRATZ's effect! Never! .. and though they were managing to please to me to my way of seeing only they replace the Bratz and do not take attraction as they. I know that it is a comparison but not though it the effect was never haven't that they, because this line that was going on to Mattel's hands THEY ARE ONLY! And nothinghaven't what they.

I wish luck MGA and curse Mattel for remaining with this brand for a fury, and wish luck Bratz since they were changing your course drastically :/.